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The holidays are a time for giving back to your community. Planning a celebratory event is a great way to show your appreciation for the business your clients bring you throughout the year and also offers an opportunity to attract new business. Instructor Alycea Ungaro is a master of planning creative and innovative events at
Real Pilates, her New York studio. One of her events this season is called “Sweat/Shop.” It works like this: On a Friday night in December, she’s offering complimentary 15-minutes mat classes and a 30 percent discount on stylish lines of clothing, jewelry and handbags.
Pilates Pro asked Alycea to share her thoughts behind the event, as well as tips for planning promotions that will pack your studio, too. (Look for more business and marketing articles from Alycea, our newest member of the Pilates Pro “Panel of Experts.”)
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