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By Julian Littleford

julian.jpgJulian Littleford, owner of JL Body Conditioning in Del Mar, California, has been teaching and advancing Pilates work for 30 years. A frequent presenter at the annual Pilates Method Alliance conference and other industry events, Julian is known for his innovations in both the business and practice of Pilates. Below is his first column for Pilates Pro, detailing a recent shift he made on the business side of his studio.

Recently I took an in-depth look at the way I was running my business. Although I’ve run my own studio for 17 years, the way I receive payments from my regular clients was no longer working in my favor. While the studio’s popularity had increased, the profits were not mimicking this and I wanted to figure out what had changed.


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