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Elaine Ewing, now a Pilates studio owner, recalls the steps she took to establish herself as a freelance Pilates instructor in a new town.
When my husband and I moved from New York City to a small town about two hours north, I didn’t have a plan for the next phase of my career as a Pilates instructor. I had been working around the city in a few busy Pilates studios, and all I had ever experienced was a very full teaching schedule. Since I decided to became a Pilates instructor in part because it was a career I could take with me anywhere in the world, I figured everything would somehow just work out fine.
Everything did end up working out fine, eventually. It took two years of hard work, careful scheduling and networking to get to the point where I am now—happy and financially secure. I’m proud to say that my time as a freelance Pilates instructor really paid off. In August 2007 I was asked to buy a busy and popular Pilates studio, Rhinebeck Pilates, near my home. I credit the years I spent freelancing—juggling clients and locations, problem solving, implementing grassroots marketing campaigns—with bringing me to a place in life where I am able to run a full-blown Pilates studio on my own with confidence and success. But first things first: Here are 10 ways I created business for myself as a freelance Pilates instructor.
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