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Entries in MVe (1)

Peak Pilates Is Acquired by SPIN Fitness


Peak Pilates President Julie Lobdell talks about what the acquisition means for the company and the Pilates industry.


By Amy Leibrock

The news of any corporate acquisition in this dicey economic climate can lead to doomsday conclusion-jumping. So when a press release was sent out last week announcing the sale of Peak Pilates to SPIN Fitness (aka Mad Dogg Athletics), Julie Lobdell, Peak Pilates’ founder and president, quickly got emails saying, “I heard Peak Pilates was taken over.”

The deal, which puts the 12-year-old Pilates equipment and education company under the umbrella of a much larger fitness company, was anything but hostile, according to Lobdell, who will stay on as president. “This was a choice—it was a planned, deliberate choice, and I’m very happy about it,” she said.

Pilates-Pro.com interviewed Lobdell about the acquisition and what it means for the company, its customers and the Pilates industry. Read more after the jump…