If you’re a student of movement, a parent or just baby crazy, you’ll love this video montage of baby Liv as she learns how to use her body. Without even realizing it, you’ve also just watched what you would do in a Feldenkrais Awareness Through Movement Lesson. The video is part of The Next 25 Years, a video project that aims to demonstrate and explain the Feldenkrais Method in a simple, effective way. Moshe Feldenkrais, like Joseph Pilates, studied how babies develop and move and used those observations as a foundation for his method.

Even more so than Pilates, Feldenkrais is difficult to explain to the uninitiated, and it suffers from a “strange” name. Irene Gutteridge, producer of The Next 25 Years and a Feldenkrais practitioner in British Columbia, Canada, is trying to make it more accessible and bring more recognition to the method. If Baby Liv’s video is any indication, she may succeed. It’s been on YouTube for just over two weeks and already has over 10,000 views. We’ll be keeping our eye on this project - maybe she can take on Pilates next?

By Nicole Rogers

YouTube is probably best known for viral videos, but it can be useful as a grass-roots marketing tool for all kinds of businesses; from large corporations trying to micro-market and create buzz, to small Pilates studios posting video to broaden their audience. Online video allows you to connect to local clientele, as well as to potential viewers around the world. Pilates studios that wouldn’t have dreamed of making a video a decade ago can make use of this technology to post video for minimal cost. YouTube is certainly not the only way to use online video to promote you business, but it is user-friendly and free.

Here are some of the videos by Pilates instructors interviewed for this article. Click the link below the video player to read more.